“Everyone likes to go out for coffee, so we decided to take part
in this grid of positivity in Paris. Places with great coffee are
popping up more and more.
In our café, we’ll serve our coffee, a special moka. All of the
drinks on the menu (latte, espresso, shakerato, cappuccino,
etc.) will be made with these beans. There won’t be a choice.
Having a choice makes you worry. Not having one creates a
kind of peace of mind. I like to trust others and I would like
others to trust us for the choice of this coffee origin.”
Jean Touitou
From 20 November 2019 to 30 January 2020, A.P.C. sets up
its café in the Joyce Gallery, located at 168, Galerie de Valois
in the 1st arrondissement of Paris. Not only can clients sample
several drinks, but they can also discover a selection of objects
in the image of the café, whose A was turned upside-down. A
T-shirt, a tote bag and a thermos for a coffee to go. The coffee
itself will be available for purchase as well.