JOYCE’s First Wonder is the Tower
Our Seven Wonders Imagineer Christophe Coppens takes us into a castle fashioned into a nightclub, where these maximal designers sit at the JOYCE Central store. It’s the after party before the next one begins. “Ready for the next night, full of hope for new adventures” as Coppens puts it. Accompanying this thumping tower is Javier Barcala’s film of the party inside. Ecstatic fashion lovers, dancing freely to hypnotic music, as if nobody is watching them.
A never-ending party, fuelled by freefalling imagination.
The Tower is not a physical building construct but a pyramid of people, in a balancing act of maximal fashion and aesthetic nuance. Known for her distinctive “sartorial satire,” illustrator Angelica Hicks takes on the Seven Wonders as an alternative deck of tarot card.
Discover the magic of the Seven Wonders
Spend over HKD3,000 and receive a set of JOYCE SS21 Tarot Cards representing each act of fashion magic. Depending on which Wonder you have purchased from, you will also tap into exclusive gifts and experiences.
Conquer The Tower. Receive a specially selected fashion, art or design magazine curated by independent publishing purveyor Stack Magazines, who is also a JOYCE List partner.