For the JOYCE Central installation to house these brands, Coppens imagines an underwater world with artifacts from past and present. “Lost memories that could be yours or mine,” says Coppens. “Toys of today, the antiques of tomorrow.” It’s an abstract way of articulating the passing of time in the frenetic world of instant hit-cult fashion. In the accompanying video created by Javier Barcala, he depicts a one-of-a-kind life form that lives in darkness and reacts to light. “The soundtrack is a chorus-based chant that may come from the organism itself. And, it seems to be having a hell of a good time!” A light-fuelled organism that symbolises the blossoming of these designers’ momentum.
Under the rays of the sun, these cultish designers exist in the here and now.