JOYCE’s Fourth Wonder is the Magician
As part of JOYCE Central’s immersive Seven Wonders experience, Coppens has built a mysterious greenhouse, emitting smoke and the energy of a late-night band gig, to house these noirish designers. The video by Barcala is embedded with messages that are just as abstract. “This may be the most opaque and unexpected piece, which means you just have to go see the installation in store to find out the hidden message” explains Barcala
“As a customer I want you to experience magic, something immersive and multi layered,” says Coppens. “An escape from whatever reality you are living, a dream to dream.”
Fall under the spell of The Magician.