Step into a dreamscape. On 1st October 2020, the JOYCE Central flagship store unveils the first stage of an immersive new design concept that invites visitors to see the best in progressive luxury fashion through new eyes. JOYCE has always sought out designers working at the boundary between fashion and art. Seasons come and go, but the most exciting talents develop an aesthetic that transcends their latest collection, or the upcoming one. An essence that evolves and shapeshifts but stays distinctively theirs.

The Seven Wonders of JOYCE brings these aesthetic worlds to life.

Created by long-time collaborator Christophe Coppens, acclaimed designer, and multi-disciplinary artist, seven unique installations will transform display space in the JOYCE Central flagship. The first four will be revealed during the FW20 season, with the rest to follow in SS21.



After his foray into fashion, creating incendiary stage-wear for the likes of Rihanna and Roisin Murphy, Christophe Coppens decided to return to the theatre as an opera director and production designer. As an artist he has also staged solo shows, with JOYCE playing host to his work in 2016. The Belgian-born multi-disciplinary designer comes full circle combining his fashion past, his life as an artist and his experience of theatre. “I no longer work in fashion, my focus now is on making art and directing operas. But I can’t ignore my past. My current activities in opera, art, my work with light and sound, it all comes together in this new position of ‘imagineer’.



Whilst the imagineering of JOYCE’s Seven Wonders is led by Christophe Coppens, along the way, there will also be collaborators and interpreters of his wonders. Born and raised in London, Angelica is the author of ‘Tongue in Chic’: a survey of her satirical fashion illustrations. She is the creative imagination behind a new fragrance and cosmetic brand ‘Queendom’ launched by Puig this year. Recently she collaborated with the Metropolitan Museum of Art Store on merchandise for the Camp exhibition.



Spain-born and Belgium-transplant by way of Los Angeles, Javier Barcala is a writer and film director working on narrative fiction, documentaries, art films and commercials. Focusing on his passion for cinematic storytelling, Barcala’s videos have been shown in festivals the world over, and he has recently founded together with his partner, Belgian artist Christophe Coppens, the production house Carmen, to produce content in a variety of mediums: from commercial spots, to narrative films, art films and documentaries.