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(ENGLISH) SPUN BY MAGIS

(English) SPUN by MAGIS, 10 years anniversary at Joyce Gallery Paris

Not just a new seat, a new concept in seating and sitting: Spun. Its harmonious, dynamic and perfectly symmetric shape is reminiscent of a cotton reel, a top that spins on its axis or a vase thrown on a potter’s wheel. A captivating contemporary sculpture when it is still, Spun becomes a comfortable, fun seat when it moves, a seat on which we can experience new sensations, rediscover the pleasure of rocking, turn 360°, and play with the world around us. Born of Thomas Heatherwick’s creative flair and Magis’s research, this unconventional seat has already won one of Product the design world’s supreme accolades, the 2014 ADI Compasso d’Oro award.

Thomas Heatherwick has produced a startling twist on conventional furniture design: a functional chair formed from a single profile rotated through 360 degrees. Spun displays Heatherwick’s flair for challenging rules and teasingly plays with the notion of a static piece of sculpture becoming a playful piece of design. When upright Spun is a sculptural vessel and it is only when it is lent on its side that the playful possibilities of its form come to light. Spun allows the sitter to swivel in a circular rocking motion, including being able to rotate in a complete circle.

For more than 40 years Magis have been creating design products for people’s homes, offices and public spaces. Magis was founded in 1976 in Northern Italy, and since then we have developed to become a global design player staying true to our core value: pushing the boundaries of design.They are constantly searching for novel ideas, new design languages and innovative production methods. Consequently, our product portfolio is wide-ranging, from the pure to the expressive. Some might say Magis is eclectic. We say yes, we are. Because uncompromising design requires freedom.

Each of their design projects has to meet the highest standards. A Magis product needs to be handsome and functional, and it needs to embody a strong idea. Anything else would be easy and ordinary: not the Magis way at all. To strengthen their community, Magis produces in Italy. That is a contribution to help preserve the exceptional craftsmanship our region has been known for down the centuries. In return, each Magis product is created to the highest possible quality, reflecting the remarkable skills and knowledge of their partners.

In order to fulfill their visions, Magis always search for exceptional design talents. Many of them have become internationally famous along the way. Designers like Jasper Morrison, Konstantin Grcic, Philippe Starck, Ronan & Erwan Bouroullec and Jerszy Seymour have been with us for a long time. Today we consider them more than partners. They are part of the Magis family.

The company’s name embodies this idea. Magis is a Latin word that means “more than”.

This philosophy is reflected in every Magis product. By constantly experimenting with new design languages, new technologies and new materials, Magis is always more than ordinary or expected. Guided by this mission Magis achieved critical and commercial success, and became one of the most influential international design brands.

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