ENG

(ENGLISH) NOCHAPIQ – ROAD TRIP

(English) Noémie Chaillet-Piquand, who works under the name NOCHAPIQ, has created a signature wrapping everyday precious and ordinary objects with her favourite material: the bolduc ribbons produced by luxury fashion houses.
At age 17 working in the press office of storied luxury house Hermès, she transformed the company’s press gifts into collector’s items and later designed the company’s first sneaker. After spending time learning how to work with leather at Les Ateliers Grégoire (formerly École Grégoire Ferrandi), she returned to Hermès and was in charge of developing new materials and fashion accessories.
NOCHAPIQ’s personal creations started in 2007, with furniture. Her raw materials were made up of clothing from major fashion houses, pieces of string, elastics, headphone cables etc. NOCHAPIQ’s creations are an allegory of a dream society, where everything would exist in harmony, while maintaining each individual’s own singularity.

“WHEN I THINK ABOUT A TOOTHPASTE,
IT’S A CROSSOVER BETWEEN LUXURY AND EVERYDAY LIFE.”
In 2017, she first experimented with boldruc ribbons. She chose the material because they cannot be purchased, hence it symbolizes supreme luxury. In 2018, this neologism became a key theme for NOCHAPIQ.
“IS A FORK WRAPPED WITH SAINT LAURENT RIBBON WORTH THE SAME AS ONE WITH GUCCI OR CHANEL?
DOES THE VALUE OF AN OBJECT COME FROM HOW IT’S PACKAGED? ”

In addition to items found in everyday life, NOCHAPIQ began wrapping objects that are considered of high symbolic value such as a horseshoe, a crucifix, dollars, or a pistol. She also occasionally replaces her signature bolduc with caution tape reinterpreted by brands such as Supreme.
“WITH MY WORK REPRESENTING MY BODY AND MIND, WRAPPING BOTH PACKAGING AND ITS CONTENTS, WHAT’S VISIBLE BECOMES INVISIBLE AND VICE VERSA.”

OFErMTpQ

OFErMTpQ

paUrhHYA

paUrhHYA

o_FFbGcA

o_FFbGcA

M8SyFVyA

M8SyFVyA

vZIEv-IA

vZIEv-IA

cGFHsIRA

cGFHsIRA

您可能感兴趣

TALENTS À SUIVRE

Specials creative prizes, created by the City of Paris with three category : Fashion, Design and Applied Arts. These prizes distinguish three emerging designers and three experienced designers.

2020年2月7日 | GALLERY

JEAN PAUL GAULTIER X SACAI SPRING SUMMER 2020

Jean Paul Gaultier 宣布高级时装将采用新概念。sacai 的Chitose Abe将是第一个参与该项目的设计师,并将在2020年7月呈现下一个高级定制时装系列。

2020年3月4日 | 时装

一夜好眠的美梦⋯

睡眠占据人生非常重要的一部份。 活到79岁,当中就有26年在睡梦中渡过。

2020年3月23日 | 美容

更多文章 GALLERY