“This is such a specific point in time – that everything produced now is fascinating and is newsworthy because everyone is experiencing a unique circumstance. It’s like when you look at things that were produced during the wars and then subsequently, it’s going to be really interesting to look at what happened before and what happened after and how things have shifted.”
Editor, author, esteemed fashion critic and all-round consulate fashion enthusiast Alexander Fury has spent his career honing into the here and now of fashion and why collections shape up to be what they are at that point in time. What is the true essence of fashion? How do we view it through the lens of a multi-paced media landscape from print to websites to Instagram? Who is the audience and how do they come to a certain understanding of fashion?
Together with fellow writer and journalist David Hellqvist, on this episode of JOYCE’s Live Curiously podcast, they discuss the ways we see and view fashion, tracking Fury’s career from cutting his fashion teeth at SHOWstudio, reviewing shows for newspapers like the Independent and Vogue Runway and editing biannuals like Love and AnOther magazine, and dissecting the migration from print to digital. As the fashion industry goes another seismic shift in the shape of the pandemic, Fury gives his take on what he likens to the changes in fashion post-war, as we stand on the precipice of what feels like a do-or-die moment.
“It’s either the end of everything or the party to end all others.”