“Sometimes there is so much noise and so many words that all you want is quiet. The constant saturation of information in our lives is jarring – it provokes retreat and requires interruption. Although definitions of luxury are in constant flux an escape route from urban centres remains an unwavering and irresistible relief from the pressures of daily life. Making a conscious decision to disconnect is a vital part of contemporary self- preservation and encourages opting out of the ‘attention economy’ – a whirlwind of expectations that relies solely on the approval of others. In 1933 John Cowper Powys wrote ‘A Philosophy of Solitude’ expounding the virtues of isolation as both a gift that nurtures the inner self and a buffer against the distractions of the outside world. In a similar more ancient acknowledgement of this quest the Japanese cite ‘satori’ as the enlightened state of Zen Buddhism.Charged with such motives of retreat and recalibration the Paris-based thinktank Services Généraux have spent 2019 pondering solutions to appease the unrelenting pace of modern life in the form of a renovated country home located in the Dordogne region of South Western France. ” Text by Dan Thawley
Services Généraux is a multidisciplinary full service creative bureau born in 2016 in paris out of the meeting of an art director and a product designer offering creative services dedicated to image. They are image makers where in image with a capital “i” is meant in the broadest possible sense. They create spaces objects and images. Their constant experimental and creative research practice is reflected in a breadth of creative direction architecture space & object design graphic design image making and video projects. Manifest versatility and technicity are at the heart of the SG culture as it uses multiple and any mediums for their respective strengths in the service of a global creative vision. besides commercial work services généraux also develops a more experimental practice.