Ludovic de Saint Sernin represents a return to beauty, seen via the lens of sensuality and sexuality, with an exacting approach to design and make. Saint Sernin is a French designer who lives and works in Paris. He graduated in Fashion Design from l’ESAA Duperré and worked in a number of French fashion houses before launching his own label, debuting with a Spring Summer 2018 collection.
Ludovic de Saint Sernin is for guys and girls, with many pieces designed without one gender in mind. For Spring Summer 2020 Ludovic de Saint Sernin entered the official calendar of the Men’s Fashion week in Paris.He shows his collection predominantly on guys but also girls during these shows. The label is well known for underwear, forming a new product category of luxury underwear for men, the eyelet brief has become the signature item. Saint Sernin has been given recognition for the introduction of the Ludovic de Saint Sernin X Instagram account (@ludovicdesaintserninx),which acts as a platform for free expression for his community.
The majority of the clothes and accessories are made in France and sustainable practices are always closely followed,consciously shortening the supply chain and maintaining a close relationship with all ateliers. Ludovic de SaintSernin has an ongoing collaboration with Swarovski, following a desire to work with makers who are best in their field. In June 2018 Ludovic de Saint Sernin was awarded the prestigious ANDAM Creative Label Prize.
Born out of a mutual admiration for each other’s work, the collection campaigns have been photographed by Willy Vanderperre since the AW19 collection.
In June 2020 Ludovic de Saint Sernin introduced swimwear based on his signature eyelet brief. 10% of the profit of swimwear sales will go to support Le Refuge. This organisation supports young LGBTQIA+ people rejected by their parents and driven from the family home because they are homosexual, trans and or questioning their identity.