FRENCH CLICHE is a collaborative platform for emerging artists and creatives, launched by Emily Marant and Hugo Matha. Their mission is to build bridges between craftsmanship, art, design and fashion.
French Cliché brings a new vision of French Culture by interpreting symboles, icônes and clichés.
and produces collectible design, interior objects in limited edition, uniques art pieces and multpiles.
French Cliché broadcasts this new French touch around the world by building partnerships with selected retailers.
Talents of all kind are gathered under the « French Cliché » label; photographers, sculptors, fashion designers,or painters. Each of them expresses a specific talent and a defined know how. Every object within FrenchCliché’s collection is related to their vision of French Culture. Immortal Marie Antoinette meets long-windedBoris Vian. All together they paint a new canvas of this idealistic, abondant and eclectic France.French Cliché builds bridges between emerging creatives and those craftsmen who symbolize Frenchexcellence. Those encounters and collaborations resume into unique pieces or limited edition objects, in allcollectible design with an artistic and French twist.
Photographer Paul Rousteau weaves his pictures into tapestries with Manufacture Robert Four Aubusson,designer Victor Cadene applies his collages to Maison Thevenon’s fabrics and painter Lise Stoufflet expressespainting onto porcelaine with Royal Limoges.
I. Concept : Creatives at the genesis of a new lifestyle
Collaborative platform, nomadic gallery French Cliché is also an editor and a label.
In this digital age, the image culture is widely spread, even tho our screen is an moving window,
cliches are steady. French culture is one with many icons, historical references and defined manners.
Those symbols are as many inspirations, images to play with or reasons to create. In their own way,
young French creatives come together to share a new vision of the French Culture.
French Cliché is also an invitation to share, exchange, taste, cross ideas and help grow our minds
from experimenting.Croissants are turned into tea pots, stools are made out of haussmanian apartment moldings,paintings play on typical French sayings. Those objects are tools to enjoy this new art de vivre!