NEW SPACE AT HARBOUR CITY

NEW YEAR, NEW SPACE FOR THE JOYCE HARBOUR CITY TSIM SHA TSUI STORE

We’ve moved! Come on over for the house warming…
The Festive Season is just one reason for celebration at the JOYCE

Harbour City store this December. Unveiling a newly designed
space with brand new interiors by renowned Italian interior luminary Paola Navone, the Tsim Sha Tsui store has created a fresh new space that inspires curiosity.

Those who were familiar with the previous location will find that the new and improved JOYCE store has relocated upstairs to shop 3205 Gateway Arcade. To get there, visitors are invited to follow the animated signs and installations by renowned Canadian artist Nicolas Ménard. For this project, the artist was commissioned to create a lively procession of figures dressed in iconic pieces by designers and friends of JOYCE. Wearing full looks by Marine Serre, Jacquemus, Thom Browne, Sacai, Oscar De La Renta and Dries Van Noten, these chic figures lead the way to the entrance of the
relocated store.

Entering the front doors, it is clear that the avant-garde Italian
architect Paola Navone has had a hand in the interior design.
Incorporating her signature Tham Ma Da (Thai for “everyday”)
approach, she has combined seemingly everyday materials with exciting new concepts to create a flexible utilitarian space. The JOYCE Beauty counter, for example, blends the rawness of industrial brushed stainless steel with the gentle finesse of Chinese ink strokes.

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