JOYCE HOSTS GERT VOORJANS FOR ART BASEL

JOYCE WELCOMES GERT VOORJANS’ CURATED PROJECTS AT THE CENTRAL FLAGSHIP STORE THROUGHOUT ART BASEL WEEK

This March, JOYCE partners exclusively with Belgian Interior Architect Gert Voorjans for Art Basel Hong Kong. The JOYCE Central flagship store will exhibit Voorjan’s curation of projects including “THE PAINT WE WEAR” – a series of rugs and wall hangings by Swiss textile artist Christoph Hefti.

“THE PAINT WE WEAR”, CHRISTOPH HEFTI

Known for his transcendent use of vibrantly coloured fabrics and woven textures, Hefti’s installations revive a traditional medium of artistic storytelling. Having spent much of his early career as Creative Assistant at Dries Van Noten, the artist’s fascination with indigenous art and textiles has taken him to Nepal where he worked closely with local craftsmen to adapt their work for a contemporary audience. His hand-knotted rugs depict a series of masks, evoking the mystical and spiritual from a personal yet worldly viewpoint.

“The Paint We Wear” brings together “freedom and atmosphere”, “drama and colour”, signatures of both Hefti and Voorjaans. The two individuals will be making personal appearances at the Hong Kong store for the exhibition opening.

GERT VOORJANS x JIM THOMPSON ATELIER

JOYCE CABINET showcases Voorjan’s series of fabrics designed in collaboration with the enigmatic silk and fabrics house. Jim Thompson’s penchant for vibrant colour, marrying elements of the East and West, is a key component of Voorjan’s designs. The designer’s schemes are notoriously unconventional and Gert Voorjans x Jim Thompson Atelier is no exception.

Transforming JOYCE CABINET into the interior of a design atelier. Fully furnished with designer’s desk and chairs, the atelier will feature opulent shades of emerald green and sapphire blue checkered walls, and a frieze featuring Voorjan’s original moodboards and sample fabrics for the Jim Thompson collection.

“HELLFIES”, MATI DROME

A special commission from mixed media artist Mati Drome combines elements of collaboration fabrics with the artist’s analogue nightlife and fashion portraits. The colourful yet unnerving images are referred to as “Hellfies,” a name derived from the Belgian underground “Drag Me To Hell” party where the photos were taken.

The last portrait “The Day Keith Flint Died” is a tribute to electronic punk phenomena Keith Flint from The Prodigy, who passed away the night the work was completed.

Artist Christoph Hefti’ “The Paint We Wear” decorative rugs and scarves and Mati Drome’s series of “Hellfies” are available for purchase in store.

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