CELEBRATING FASHION DECADENCE WITH ANTOINE KRUK, JOYCE CABINET PRESENTS AN EXHIBITION THAT TRANSFORMS FASHION SHOPPING BAGS TO ART CENTREPIECES.

This Chinese New Year, JOYCE CABINET will launch a fashion and art exhibition that brings Franco-Japanese artist Antoine Kruk’s playful expression to life in Hong Kong. Starting with the idea of transforming the existing, Antoine Kruk borrows from strong identities of iconic shopping bags such as Chanel, Celine, Comme des Garçons and Hermes, turning them into canvasses for his exuberant and illustrative work. His theme circles around the emblems of our consumerist society, but always illustrated in a cheerful way, evoking a fond homage to fashion culture and his personal memories of it.

He extends his vision with the JOYCE shopping bag, adapting it in whimsical ways, interpreting it on multiple levels from well-known designs to the brand’s logo itself.

A multi-faceted artist-at-large, Kruk is an illustrator, artistic director and designer who worked with luxury fashion brands such as Louis Vuitton, Valentino, and designed costumes for operas and cabarets. Antoine Kruk reinterprets the best of fashion and brings the exhibition to life with re-imagination and wit. With meticulous attention to detail, Kruk’s works allow his audience to interpret each expression, presenting new realisations at each viewing.

The exhibition launches from 4th February at JOYCE Central to immerse shoppers in a world of fashion, art, culture and captivating illusions. With lightness and movement being some of the many inspirations behind this collection, using painting, upcycling, cutting and folding techniques, Antoine Kruk has brought to life the very characteristics of JOYCE.

ABOUT ANTOINE KRUK

A multi-talented artist born in Kyoto, Japan to his Japanese mother and French father, Antoine has worked in a creative space globally and now resides in Paris.

Antoine rejects the idea of conventional design and creativity and brings his visions to life with a fresh perspective, no matter the creative avenue: fashion design, costume design, books, literature, interior design, illustrations or drawings and paintings.

A published illustrator, Antoine’s works include Shibuya Soul, Look at Me Tokyo and most recently, Crazy, By Antoine Kruk, a personal vision of the famous French Cabaret, Crazy Horse. His illustrations are frequently featured in fashion and lifestyle magazines including Harper’s Bazaar and Madame Figaro.

Antoine has worked with the likes of Thierry Mugler, Valentino, Louis Vuitton and continues to step further into the world of fashion and luxury with collaborations with Chanel, Louboutin, L’Oréal, Maison Ernest, and more.