Moncler Genius extends its pioneering spirit in 2020 as it continues to enhance its exploration into new horizons. Giving a voice to personal creativity, a symposium of designers are invited to give their unique take on Moncler, and boundaries are broken as the creative hub goes beyond fashion into the world of experience. Each Moncler Genius collection has a dedicated launch date, ensuring a facilitation of personal expression that rolls out ceaselessly through the year.
7 MONCLER FRAGMENT HIROSHI FUJIWARA
Hiroshi Fujiwara follows a subtle approach to design in order to create what he calls a new standard. By taking vintage, military, urban and tech references and tweaking them with the keen sensibility of a unique cultural agitator, Fujiwara turns the ordinary into something subtly extraordinary. Each time he chooses mysterious slogans, which he subsequently splashes on clean, functional pieces – puffers, field jackets, windbreakers, parkas – for maximum impact. This season the main slogan is cheekily self-referential: it spells loud FRAGMENT LOVES MOUNTAIN on matt nylon jackets, because Moncler is all about the mountain. The collection involves a roster of different collaborations. Together with British leather specialist Lewis Leathers, Fujiwara devised new versions of their iconic biker jacket, including one in nylon laqué. There are bomber jackets embroidered with the cover art from Kool & the Gang’s Spirit of the Boogie, and sweaters featuring the longitude and latitude of Fujiwara’s favorite restaurant in Paris. Personalization machines allow customization of items. Almost entirely black with flashes of yellow, green and blue, the collection mixes Moncler’s laqué and technique nylons with herringbones, flannels and wools. Accessories include canvas bags and a collaboration with Converse, as the Chuck Taylor comes in two inverse colorways and features a Japanese minimal box stitch embellished on the street icon.
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