CELEBRATING 50 YEARS OF JOYCE WITH A SPECIAL SERIES OF COLLABORATIVE EVENTS

JOYCE commemorates fifty years of flouting the constraints of convention, writing and rewriting history to push the boundaries of fashion and concepts of beauty. Half a century of timeless vision has brought JOYCE to this momentous occasion. Not once has momentum slowed – a never ending continuum of creativity. Always leading the way. Never looking back.

‘The Star’ T-Shirt Project launches into orbit the first in a series of events leading up to the Golden Anniversary of JOYCE. The project is a collaboration in partnership with a selection of today’s most relevant designer talents. These are the designers both emerging and established, who through their work stay well ahead of the curve attracting cult-like followings of their urban aesthetic. Creations that blur the lines between high fashion and everyday wear, they spiral through the cosmos of art and popular culture, each depicting their own astral interpretations in a unique, signature manner to produce a range of contemporary collectibles. The constellation of star designers includes brands picked up, incubated and treasured by JOYCE right from the get go:

 

 

1017 ALYX 9SM 

Built on the ‘undercurrent’, New York / Italy-based designer Matthew Williams combines high quality materials with subversive culture. The JOYCE definition of streetwear.

 

Craig Green

London born and bred – Central St Martins graduate comes from a modest, non-fashion background to bring his own interpretation of clothing to the mens fashion world. Workwear for romantics.

 

Ludovic de Saint Sernin

For guys and girls” Belgian designer represents a return to beauty, sensuality and sexuality with no particular gender in mind.

 

ADISH

Geo-politically relevant Israeli-Palestinian collaborative effort bridges cultural, political and physical gaps to achieve each collection. The word  ‘adish’ in Hebrew, meaning ‘apathetic’ may refer to their chosen political standpoint, but certainly not the Tel-Aviv brand’s dynamic merging of local crafts and contemporary aesthetic.

 

Melitta Baumeister

Arty German designer based in New York. Known for sculptural silhouettes in subdued yet subversive palettes – pieces are conceptual, but surprisingly comfortable fabrications.

 

Y/PROJECT

Y/ Project, now spearheaded by Belgian Glen Martens, offers unisex, oversized proportions and deconstruction. Referencing subcultures of the past, the brand often collaborates with more commercial high-street brands to bring them – if only for a brief moment – into the realm of high fashion.

 

A-COLD-WALL* 

London label that combines industrial workwear with Saville Row tailoring.  Designer and graphic design graduate Samuel Ross reinterprets visual elements of cement and clay in his construction of each collection.

 

Undercover

Cute but scary, beautiful but ugly”. Jun Takahashi’s takes inspiration from American popular culture and British punk. In demand since 1990, the brand has earned its status as THE Harajuku streetwear icon.

 

Mihara Yasuhiro

Trademark optical illusions make Mihara’s extraordinary work instant statement pieces. Wearable textural fantasy for any everyday wardrobe.

 

AREA

With a sparkle in her eye. Playfully decadent, witty disco inspired glamour. Every piece displays innovative embellishment and textiles that have garnered a star-studded following worldwide.

JOYCE X UNDERCOVER (HKD 1,300)

JOYCE X UNDERCOVER (HKD 1,300)

JOYCE X UNDERCOVER

JOYCE X UNDERCOVER

JOYCE X UNDERCOVER (HKD 1,300)

JOYCE X UNDERCOVER (HKD 1,300)

JOYCE X UNDERCOVER

JOYCE X UNDERCOVER

JOYCE X MIHARA YASUHIRO

JOYCE X MIHARA YASUHIRO

JOYCE X MIHARA YASUHIRO

JOYCE X MIHARA YASUHIRO

JOYCE X Y/PROJECT (HKD 2,500)

JOYCE X Y/PROJECT (HKD 2,500)

JOYCE X Y/PROJECT

JOYCE X Y/PROJECT

JOYCE X AREA

JOYCE X AREA

JOYCE X AREA

JOYCE X AREA

JOYCE X A-COLD-WALL* (HKD 1,900)

JOYCE X A-COLD-WALL* (HKD 1,900)

JOYCE X A-COLD-WALL*

JOYCE X A-COLD-WALL*

JOYCE X 1017 ALYX 9SM (HKD 1,700)

JOYCE X 1017 ALYX 9SM (HKD 1,700)

JOYCE X 1017 ALYX 9SM (HKD 1,700)

JOYCE X 1017 ALYX 9SM (HKD 1,700)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X CRAIG GREEN (HKD 2,500)

JOYCE X Ludovie de Saint Sernin (HKD 1,700)

JOYCE X Ludovie de Saint Sernin (HKD 1,700)

JOYCE X Ludovie de Saint Sernin (HKD 1,700)

JOYCE X Ludovie de Saint Sernin (HKD 1,700)

JOYCE X ADISH (HKD 1,900)

JOYCE X ADISH (HKD 1,900)

JOYCE X ADISH (HKD 1,900)

JOYCE X ADISH (HKD 1,900)

JOYCE X MELITTA BAUMEISTER (HKD 3,100)

JOYCE X MELITTA BAUMEISTER (HKD 3,100)

JOYCE X MELITTA BAUMEISTER (HKD 3,100)

JOYCE X MELITTA BAUMEISTER (HKD 3,100)

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