JOYCE commemorates fifty years of flouting the constraints of convention, writing and rewriting history to push the boundaries of fashion and concepts of beauty. Half a century of timeless vision has brought JOYCE to this momentous occasion. Not once has momentum slowed – a never ending continuum of creativity. Always leading the way. Never looking back.
‘The Star’ T-Shirt Project launches into orbit the first in a series of events leading up to the Golden Anniversary of JOYCE. The project is a collaboration in partnership with a selection of today’s most relevant designer talents. These are the designers both emerging and established, who through their work stay well ahead of the curve attracting cult-like followings of their urban aesthetic. Creations that blur the lines between high fashion and everyday wear, they spiral through the cosmos of art and popular culture, each depicting their own astral interpretations in a unique, signature manner to produce a range of contemporary collectibles. The constellation of star designers includes brands picked up, incubated and treasured by JOYCE right from the get go:
1017 ALYX 9SM
Built on the ‘undercurrent’, New York / Italy-based designer Matthew Williams combines high quality materials with subversive culture. The JOYCE definition of streetwear.
London born and bred – Central St Martins graduate comes from a modest, non-fashion background to bring his own interpretation of clothing to the mens fashion world. Workwear for romantics.
Ludovic de Saint Sernin
“For guys and girls” Belgian designer represents a return to beauty, sensuality and sexuality with no particular gender in mind.
Geo-politically relevant Israeli-Palestinian collaborative effort bridges cultural, political and physical gaps to achieve each collection. The word ‘adish’ in Hebrew, meaning ‘apathetic’ may refer to their chosen political standpoint, but certainly not the Tel-Aviv brand’s dynamic merging of local crafts and contemporary aesthetic.
Arty German designer based in New York. Known for sculptural silhouettes in subdued yet subversive palettes – pieces are conceptual, but surprisingly comfortable fabrications.
Y/PROJECT (COMING SOON)
Y/ Project, now spearheaded by Belgian Glen Martens, offers unisex, oversized proportions and deconstruction. Referencing subcultures of the past, the brand often collaborates with more commercial high-street brands to bring them – if only for a brief moment – into the realm of high fashion.
A-COLD-WALL* (COMING SOON)
London label that combines industrial workwear with Saville Row tailoring. Designer and graphic design graduate Samuel Ross reinterprets visual elements of cement and clay in his construction of each collection.
Undercover (COMING SOON)
“Cute but scary, beautiful but ugly”. Jun Takahashi’s takes inspiration from American popular culture and British punk. In demand since 1990, the brand has earned its status as THE Harajuku streetwear icon.
Mihara Yasuhiro (COMING SOON)
Trademark optical illusions make Mihara’s extraordinary work instant statement pieces. Wearable textural fantasy for any everyday wardrobe.
AREA (COMING SOON)
With a sparkle in her eye. Playfully decadent, witty disco inspired glamour. Every piece displays innovative embellishment and textiles that have garnered a star-studded following worldwide.