REEBOK X VICTORIA BECKHAM UNVEIL FW19 COLLECTION

Boston, MA – July 24, 2019 – Today, global fitness and lifestyle brand Reebok launches the second collection from its partnership with Victoria Beckham. The new collaboration is an evolution of the debut collection’s range of elevated sportswear, taking inspiration from the designer’s daily high-energy exercise routine and her journey as a trained dancer.

The new collection includes a range of women’s and unisex apparel, footwear and accessory pieces, featuring enhanced performance benefits and refined tailoring—a result of Reebok and Victoria’s shared mission to marry performance with style. The collection’s unisex outerwear pieces have a streetwear feel, which sit alongside the more-delicate, balletic-inspired performance apparel, like sheer bras, briefs, and off-the-shoulder tops.

The city of London and its youth culture remain key influences in the Reebok x Victoria Beckham collection. Urban-technical fabrics in a fashion-forward color palette of neon and earth tones are mixed with militaristic shades of khaki and navy. Outerwear items, including windbreakers, bomber crewnecks and anoraks feature bold branding and graphics, an homage to apparel of the late 80s and early 90s. Grounding the collection is footwear in a dynamic palette of khaki, black, neon yellow, and navy brought to life on the 90s-inspired Bolton Sock silhouettes.

Beckham notes, “I designed each piece to make the wearer feel confident in their style without compromising on high-performance features. Working out makes me feel strong and empowered and that ethos is reflected

throughout the collection.”

Kelly Hibler, General Manager, Reebok Classics, comments on the collection, “We are thrilled to launch our second collection with Victoria, building off the excitement and success of our inaugural range. United by a shared goal to make our consumer feel supported and powerful in all aspects of their lives, we continue to find the perfect balance between style and sport.”

The Reebok x Victoria Beckham Fall Winter 19 collection comes alive through campaign imagery from the creative vision of photographer Mario Sorrenti and stylist Alastair McKimm. Drop one of the FW19 Reebok collection will be available starting today, July 24, 2019, at Reebok.com/VictoriaBeckham and other premium retailers worldwide.

YOU MAY ALSO LIKE

JOYCE PODCAST

JOYCE Podcast : Live Curiously. Further connecting our worldwide network of like-minded design, fashion & culture fans, we will go head-to-head with the most inspiring talents in the business.​

13 SEP 2019 | FASHION

MATERIAL MATTERS

When it comes to facial mask, what is it made of is just as important as the ingredients. Paper and cotton masks are the most common ones, but they actually perform poorly on dermal penetration. And that’s where 111Skin stands out in the fashion world with its hydrogel and bio cellulose treatment masks!

8 NOV 2019 | BEAUTY

BENSIMON 40TH ANNIVERSARY – FROM WHITE TO COLOR

Serge and Yves Bensimon pay tribute to the product that propelled them 40 years ago into the fashion world.

23 APR 2019 | GALLERY

KEEP READING FROM FASHION