First Memo Paris, now Floraïku – two passionate voyagers; one loving couple – John Molloy and Clara Ferré-Molloy take people on a journey through the olfactory sense. Discover the story behind Floraïku, the beloved new perfume brand that write Haiku with scents.
Best perfumes usually come out of unexpected juxtapositions, and the same probably goes for romance as well: destiny sits two strangers Clara and John Molloy—one from Paris; one from the Irish countryside—together on a ski lift, and who would think back then, the unexpected encounter would result in two love children: First Memo Paris, now Floraïku.
As an editor in 2006, Clara edited the book 22 Perfumers: A Creative Process, profiling giants in the fragrance industry, among them Massenet. The experience inspires her to start her own perfume company with Massenet as the nose, and John as the business partner in 2007, and gave birth to four beautiful collections over the past ten years. The birth of Floraïku was much more unexpected.
“We wanted to add one singular scent inspired by the East Asian country to Memo Paris’ existing perfume portfolio, but the trip to Japan blew us away so much that we realised there was enough material to make a whole new brand.” Clara explains.
And that’s how their olfactory journey continues, “With Memo Paris it was about taking people on a trip to a specific destination, but with Floraïku, it’s when you arrive at the top of the mountain and take a moment to contemplate it. It’s meditative. It’s poetry. It’s about taking a special moment for yourself outside of reality.”