TATCHA: THE BEAUTY CLASSICIST

Written in 1813, Miyakofuzoku kewaiden (Capital Beauty and Style Handbook) was the “sacred text” every geisha scrambled for. Regarded as the oldest beauty book in Japan, it is the first record of beauty secrets passed down for generations, and by chance, inspired the birth of Tatcha 200 years after.

In her research of ancient Japanese beauty rituals, Tatcha’s founder Vicky Tsai uncovered the old text (she loves it so much to a point that she translated the whole book into English), in which green tea, Okinawan red algae and rice bran are repeatedly mentioned, these nutrient rich ingredients form the foundation of Japanese diet, and form eventually Tatcha’s proprietary Hadasei-3 Bioactive Complex, the heart of their collection.

Tatcha introduces technologies from the 21st century to research on these old beauty remedies. Seeing the results affirm these 200 years old secrets, Vicky decided to create a high performance skincare collection that bases on the philosophy that “less is more”, paying tribute to Japanese time-tested beauty wisdom.

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