PERFUME AS A POEM

Floraïku is a poem written by scents: created in 2017 by John and Clara Molloy, founders of Memo Paris, Floraïku’s excising perfume collection is composed of 13 fragrances.

Just like the haiku, Floraïku fragrance compositions are short, sensual and striking, every element has its own place and constitutes an emotion; Kigo echos with perfume ingredients, both mirroring the changing seasons, textually and sensually.

Each perfume is expressed as a haiku, written by Clara herself, engraved on the back of the bottle, from which it takes its name. These short three-line verses, so central to the brand, give rise to the Floraïku saying, perfume as a poem:

The dark side of flowers
Perfume as a poem
O FloraÏku

Floraïku takes the perfume world by storm with their stunning and innovative bottle designs and poetic fragrance notes and are awarded Winner of Product of the Year 2018-Fragrance by WWD Beauty Inc Awards.

To capture the spirit of haiku, Floraïku perfumers travel extensively in Asia, sourcing raw ingredients to create perfume collections rich in oriental allure. The scented collections are interpreted as three ceremonies: Enigmatic Flowers for floral scents, Secret Teas and Spices for the tea-based fragrances, and Forbidden Incense, characterised by its distinct woody notes.

Each of them forms a distinct collection of fragrances, distinguished by the colour of the bottles that are either white, navy blue, and black. Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its purse spray, which also serves as a cap. A refill of 10ml for the vaporizer completes this box. All perfumes and travel refills are refillable.

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