MAKE SWEET DREAMS WITH FLORAïKU FOR A SWEET YEAR

Floraïku’s First Dream of the Year Eau de Parfum wishes you a happy new year: in Japan, people believe the first dream of the year sets the mood for the coming year: Hatsuyume is a Japanese tradition and translates literally as “First Dream”, with Hatsu meaning first or beginning, and Yume meaning dream.

Although it’s not very likely for non-Japanese to dream of Mount Fuji out of the blue, it is considered as the most fortunate symbols one can have for Hatsuyume, while hawks and eggplants are lucky omens as well, suggesting highness and greatness! Sounds a bit random? Because these are simply the favorite things of Tokugawa Ieyasu, the first shogun in Japan! (whom believed to be the origin of this tradition).

To induce good dreams, some Japanese put the image of Seven Gods of Fortune under their pillows, or call upon the mythical supernatural being Baku to devour dreams if they are having a bad one! But with Floraïku, now you can decorate your dream with this exquisite perfume for extra blessing. With orange blossom, iris and grapefruit, this floral fragrance might just be the trick to spawn mount Fuji in your first dream this year!

YOU MAY ALSO LIKE

REDEFINE PERFECTION, REDISCOVER RADIANCE

Skincare scientists RéVive have formulated a new treatment to target this growing skin concern – Perfectif Night Even Skin Tone Cream with retinol.

15 JAN 2021 | BEAUTY

VINTAGE ITALIAN DESIGN
AT JOYCE CABINET

31 DEC 2020 | FASHION

VILLAGE DES CRÉATEURS / TRANSPARENCE

28 MAY 2020 | GALLERY

KEEP READING FROM BEAUTY