MAKE SWEET DREAMS WITH FLORAïKU FOR A SWEET YEAR

Floraïku’s First Dream of the Year Eau de Parfum wishes you a happy new year: in Japan, people believe the first dream of the year sets the mood for the coming year: Hatsuyume is a Japanese tradition and translates literally as “First Dream”, with Hatsu meaning first or beginning, and Yume meaning dream.

Although it’s not very likely for non-Japanese to dream of Mount Fuji out of the blue, it is considered as the most fortunate symbols one can have for Hatsuyume, while hawks and eggplants are lucky omens as well, suggesting highness and greatness! Sounds a bit random? Because these are simply the favorite things of Tokugawa Ieyasu, the first shogun in Japan! (whom believed to be the origin of this tradition).

To induce good dreams, some Japanese put the image of Seven Gods of Fortune under their pillows, or call upon the mythical supernatural being Baku to devour dreams if they are having a bad one! But with Floraïku, now you can decorate your dream with this exquisite perfume for extra blessing. With orange blossom, iris and grapefruit, this floral fragrance might just be the trick to spawn mount Fuji in your first dream this year!

YOU MAY ALSO LIKE

TECH IS THE NEW BEAUTY

JOYCE Beauty, always at the forefront of beauty innovation, is honoured to present the most unique edit of beauty devices in Hong Kong. From established beauty gadget brands like NuFACE and CELLRETURN to ground-breaking beauty brand backed by scientists like Lyma, we bring in the best beauty devices the world has to offer. And they are all available in our brand-new Gadget Bar in IFC – a space dedicated to discovery and inspiration. Beauty 4.0 is already a reality, so what are you waiting for?

20 AUG 2021 | BEAUTY

NEW MELITTA BAUMEISTER HAS LANDED

20 SEP 2021 | FASHION

VILLAGE DES CRÉATEURS / TRANSPARENCE

28 MAY 2020 | JOYCE GALLERY PARIS

KEEP READING FROM BEAUTY