WEI Beauty was founded and developed by Wei Young Brian, once a young tomboy growing up in the heartland of China–Wuhan. Her favorite after-school activity was studying Traditional Chinese Medicine with herbal Doctor Li and she dreamed of one day winning a Nobel Prize for a modern application of TCM studies. Wei Brian’s love and appreciation for herbal medicine has led her to a profound and impassioned belief in TCM. It inspired her to create a modern interpretation of these trusted herbal blends in the only prestige TCM skincare brand – WEI Beauty.

Proud of the heritage of TCM, WEI Beauty shares the same belief in the unity of humans and nature. Their commitment to the health of our skin is based on their approach to life: Where there is balance, there is beauty. The one and only prestige TCM skincare brand, WEI Beauty provides a ground breaking line of beauty products that combine the power of Traditional Chinese Medicine from the East with extensive scientific research from the U.S., all beautifully integrated at their pharmaceutical-grade manufacturing facility in Wuhan China, equipped with the highest grade world class water system from German Siemens (one of the only four employed in skincare facilities in China), all products are 100% GMP compliant to FDA and EU standards.

Products and Ingredients

There are thousands of different herbs used in TCM with more than 10,000 herbal remedies already noted for efficacy. WEI Beauty’s research includes visits to remote villages and science labs alike. In rural Chinese communities we learn about practical applications for herbs, but in the lab, we take an exhaustive approach to understanding the active ingredients as well as creating the best delivery systems so that we can share these remedies around the world. All the herbs are sourced through “fair trade” practice in China. We work with local farmers and buy directly from them, ensuring authenticity, purity and rooted in the community. To pay tribute to this heritage, products are hand-wrapped in artisanal Chinese paper and sealed with the herbal formula, just as the Herbal doctors seal their prescriptions.

Golden Root Purifying Mud Mask | 8 pod masks

This velvety mud mask deeply cleanses and detoxifies skin, removes impurities, and minimises the appearance of pores and imperfections for an even, flawless complexion. Hand-picked on the Tibetan Plateau, locals welcome guests from faraway with this precious herb of Golden Root to help them relieve stress and recover from long journeys. Suitable for all skin types.


  • GOLDEN ROOT: Diminishes oxidative damage and de-stresses skin;
  • PURE CHINA CLAY: Absorbs impurities and removes dirt and dead skin cells;
  • JUJUBE FRUIT EXTRACT: Offers soothing benefits.

Tips: Brush on clean face, avoiding eye area, leave for 10 minutes then rinse with warm water. Follow with serum and moisturiser. For blemish treatment, apply exclusively to spot and leave on overnight. Rinse off in the morning. Use 1-2 times a week or as needed.

Bee Venom Anti-Wrinkle Cream Mask | 8 pod masks

Bee Venom has been renowned for centuries in China where royalty used it as a nature’s secret way to help reduce the appearance of wrinkles. This rich, moisturising and plumping mask contains the highest quality Bee Venom Peptides and a proprietary compound of nine traditional Chinese herbs that revitalises, hydrates, and plumps the skin.


  • BEE VENOM PEPTIDES: Helps improve the overall elasticity of the skin;
  • NINE-HERB COMPLEX: Features hydrating Lily, nourishing Chinese Angelica, and anti-aging Lingzhi Reishi Mushroom, works to diminish the appearance of lines and wrinkles.

Tips: Brush mask on clean face, avoiding the eye area and leave for 10 minutes. Experience a temporary, slightly warm, tingling sensation that will end with skin feeling soothed. Rinse with warm water and pat dry. Follow with serum and moisturiser. Use 1-2 times per week or as needed. Consult your doctor before use if you have bee allergies.

Brown Sugar Ready Glow Exfoliating Mask | 8 pod masks

Using proprietary processing methods passed down from generations, WEI turns the raw brown sugar into delicate polishing sugar paste. This brightening mask is infused with Brown Sugar to gently exfoliate the skin for a flawless, radiant complexion, leaving skin as soft as a rose petal.


  • SUGAR: A natural source of glycolic acid that promotes younger-looking skin;
  • BROWN SUGAR: Gently exfoliate and polish skin, help diminishing the appearance of dark spots and uneven skin tone;
  • “SUPER FOOD” KAKADU PLUM: Rich in Vitamin C and has renowned brightening properties.

Tips: Brush mask on clean wet face, avoiding the eye area, leave for 3-5 minutes, wet both hands and gently massage the whole face in upward swirling motion until sugar melts. Rinse face clean with warm water. Pat dry. Follow with serum and moisturiser. Use 1-2 times per week or as needed.

Lotus Blossom Thirst Relief Sheet Mask | 6 sheet masks

Rooted in rich black mud, legendary for its herbal benefits and beauty, these Lotus blossoms are hand-harvested in July when the air is drenched in moisture. This oil-free, luxurious mask offers maximum hydration and revitalises lifeless-looking skin, leaving a dewy and fresh appearance.


  • LOTUS EXTRACT: Provides potent hydration to the skin;
  • HYALURONIC ACID: Improves moisture levels and overall elasticity of the skin.

Tips: Apply the mask to clean face, avoid the eye area. After 10 minutes, remove the mask. Gently massage your face for 1 minute. Follow with moisturiser if needed. Use 1-2 times per week or as needed.

Yu Zhu Dewy Brilliance Sheet Mask | 10 sheet Masks

Individually packed sheet masks that addresses everyday hydration needs with anti-ageing benefits. Saturated in a moisture-rich blend of herbs long associated with Chinese medicine, this mask uses Yu Zhu, Goji Berry and Green Tea essences to refresh parched skin and quiet irritation, leaving it soft, smooth, and supple. Intended for all skin types especially dry, sensitive skin, and ideal for travel.


  • Yu Zhu (Solomon’s Seal): Contains high levels of vitamin A to help protect skin from looking dry and flaky;
  • Amino acids, Goji Berry: Assists with maintaining optimal moisture levels in the skin;
  •  Green Tea: Contains anti-inflammatory flavonoids that help calm, soothe and relieve discomfort caused by sunburn, pollution exposure and other irritants.

Tips: Use 1 to 2 times per week or as needed. Apply the mask to clean face. After 10 minutes, remove the mask. Gently massage your face for one minute. Follow with moisturiser if needed.

Rice Sprout Express Glow Illuminating Mask | 3 sheet masks

This restorative sheet mask floats in a potent, nutrient-rich essence made from Rice at the point of germination. Following a 10-minute treatment, there is a visible reduction in appearance of dark spots; skin is invigorated, bright and glowing.


  • RICH RICE EMBRYO: Contains proteins that help skin to retain moisture;
  • CHINESE LICORICE: Works to improve skin’s clarity and strengthen its resilience;
  • VITAMIN C: Defends the skin from free radicals and helps illuminate a dull complexion.

Tips: Remove mask from tube with tweezers and unroll. Place mask onto clean, dry skin. Adjust mask around the eyes, nose and mouth. Leave on for 10 minutes and massage remaining solution into hands and décolletage. DO NOT WASH OFF. Follow with serum and moisturiser. Use 1-2 times per week or as needed.

Multitask Multi–Mask Collection | 3 pod masks

In perfect pods for travel or trial, this treatment collection features best–selling WEI masks for detoxifying, brightening, and anti-ageing benefits to achieve youthful and healthy skin.


  • BEE VENOM ANTI-WRINKLE CREAM MASK: Helps revitalise, hydrate, and plump the skin;
  • BROWN SUGAR READY GLOW EXFOLIATING MASK: Gently exfoliate and brighten the skin for a flawless, radiant complexion, leaving skin as soft as a rose petal;
  • GOLDEN ROOT PURIFYING MUD MASK: A cult favorite that deeply cleanse and detoxify skin, removes impurities.

Tips: Apply on clean face, avoiding eye area. Leave on for 3-10 minutes depending on the mask. Rinse clean with warm water and pat dry, follow with serum and moisturiser.



When it comes to facial mask, what is it made of is just as important as the ingredients. Paper and cotton masks are the most common ones, but they actually perform poorly on dermal penetration. And that’s where 111Skin stands out in the fashion world with its hydrogel and bio cellulose treatment masks!

8 NOV 2019 | BEAUTY


JOYCE Podcast : Live Curiously. Further connecting our worldwide network of like-minded design, fashion & culture fans, we will go head-to-head with the most inspiring talents in the business.​

13 SEP 2019 | FASHION


Serge and Yves Bensimon pay tribute to the product that propelled them 40 years ago into the fashion world.

23 APR 2019 | GALLERY