BENSIMON 40TH ANNIVERSARY – FROM WHITE TO COLOR

Serge and Yves Bensimon pay tribute to the product that propelled them 40 years ago into the fashion world.
In the image of thier family brand, hier to military surplus culture, the Bensimon tennis shoe has become over the years a transmission object both iconic and affective.
Symbolizing the brand’s lifestyle universe, this accessory plays with fashion to be a trend-setter.
Being a cult item, an object of passion, of claim or even of exhibition, it is the ambassador of a singular creativity and the French casual chic.. so “Autour du Monde”.

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