Founded in 1970 by Joyce Ma and continuously representing designers who transcend creative boundaries, JOYCE is Asia’s vanguard of fashion retail, brand management and distribution.

A nurturer and supporter of extraordinary talents across the world, JOYCE today owns its eponymous concept stores JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Alexander McQueen, Dries Van Noten, Dsquared2, Marni, Neil Barrett, Rick Owens, sacai, Thom Browne and Victoria Beckham.

JOYCE operates over 40 points of sales across Greater China including 5 JOYCE concept stores and over 10 JOYCE Beauty stores.