Respecting and protecting our customers’ privacy and personal data is important to Joyce Boutique Holdings Limited and its related companies (including all subsidiary and affiliate companies) (collectively, “we” or “us”). This Privacy Policy will help you understand how we collect, use and safeguard your personal data in our interactions with you.

Throughout this Privacy Policy, the term "personal data" means any data relating directly or indirectly to you, from which it is practicable for your identity to be directly or indirectly ascertained, and in a form in which access to or processing of the data is practicable.

By visiting any website owned and operated by us (, our “Site”) or providing us with your personal data via other means (including via our physical stores or telephone enquiries number, or via your application for or use of our services, such as our Privilege Cards or Private Sales), you acknowledge and agree that we will collect, use, store and disclose your personal data in accordance with this Privacy Policy, as amended from time to time. This Privacy Policy is incorporated into and forms part of our Terms of Service.

We regularly review this Privacy Policy and may from time to time revise it by updating this page. By continuing to use our services after any amendments to this Privacy Policy, you are agreeing to this Privacy Policy as revised, so please do visit this page periodically for updates.

Your personal data and how we use it


We collect, use and store your personal data to ensure we can provide various services to you and offer you a personal experience online and in our stores. This may occur on our Site or via other means. We will keep your personal data confidential at all times and only collect, use, store and disclose it in accordance with this Privacy Policy.

Collection of your personal data Different levels of your personal data may be collected by us, both on our Site and at our physical stores (including our boutiques):

Use of your personal data 
We use the personal data you provide to us for the following purposes (and any purposes directly related to these purposes) (collectively, the “Purposes”):

Other points of note regarding your personal data 
Please also note that:

Collection of anonymous data from you 
Separately, we may collect certain anonymous data from you on our Site:

Marketing Communications

Subject to your consent, we may use the personal data you provide to us to offer direct marketing communications to you from time to time, in accordance with the below provisions and the remainder of this Privacy Policy:

CCTV Policy

We employ Closed-Circuit Television (“CCTV”) in our stores. Store premises are subject to CCTV surveillance and activities are recorded by video camera to procure reasonable security and safety of the monitored area.

Information obtained through CCTV monitoring will be used exclusively for safety, security, and law enforcement purposes. Recorded images will be stored in a secure location with access by authorized staff only and will be securely deleted as soon as practicable once the purpose of collection is fulfilled.

If you wish to contact us in relation to privacy of your personal data, please contact our Privacy Officer at or mail to: Privacy Officer, Lane Crawford Joyce Group, 30F, One Island South, 2 Heung Yip Road Wong Chuk Hang, Hong Kong.” ... Read More

Security and protection of your information

We protect the personal data that you provide to us by reasonable physical, electronic and managerial measures. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times.

If you are a registered user on our Site, you may decide to store your Paypal details with us to make your shopping faster and simpler. You will need to re-enter your Paypal details if you decide to ship an order to a new shipping address - this is to protect your details and to guarantee that your Paypalis only used for shipping addresses that you have approved. We will not transfer your Paypal details to any third parties except with your prior consent.
Nothing in this Privacy Policy shall limit any of your rights to the extent such rights cannot be limited by law.

Disclosure of your personal data

Your personal data held by us will be kept confidential, except we may disclose your personal data to the following parties (who may be located and use your personal data outside of your country of residence):

We do not provide your personal data to any other third parties unless your prior express consent is obtained. We may transfer anonymous and aggregated data to third parties from time to time, which may include your personal data in an anonymous format and which does not (and is not able to) identify you in any way.
This Privacy Policy applies to us and our Site, but not to any other third parties (including any websites maintained by third parties). Please check and read such third party’s privacy policy before submitting any of your personal data to such third parties (whether via our Site or not). We do not accept any responsibility or liability for any use or breach of your personal data by such third parties.

How to check and update your personal data

You may wish to access, verify, update or delete any of your personal data that we hold. You can do so by:


We do not use our Site to knowingly solicit any personal data or other information from any persons under the age of 20. If you are under 20, by visiting our Site you agree that you have informed your parents and guardians about the Privacy Policy prior to such registration or use, and they have approved of such registration or use by you on the terms of the Privacy Policy. This Site is not marketed to, and does not knowingly collect or maintain personal data from, children under the age of 13.

Photography Policy

We place conspicuous notices in Joyce stores to inform customers we prohibit unauthorised photography, sound and/or video recording for commercial use, private gain, use in press or media, or for promotional purposes in our stores. We reserve the right to remove offenders from our premises.

We permit photography, sound and/or video recording where the images/recordings are solely for personal use and are not published or reproduced in print or electronically for commercial use, private gain, use in press or media, or for promotional purposes.

Permitted photography, sound and/or video recording are subject to the following conditions: 

If a customer has queries in relation to the photography policy, he/she may contact the Store Manager.

Our contact details

If you wish to contact us regarding this Privacy Policy (including in relation to any of your rights under this Privacy Policy or any other questions you may have), please contact our Privacy Officer at: