London has just finished its four-day Diamond Jubilee celebration and is already gearing up for the final countdown of the Olympics. JOYCE pays tribute to this happening city with an exhibition dedicated to British cool.
Always committed to uniting art and fashion, JOYCE’s latest project, London Future Fashion—Art meets Fashion, captures the creative energy of the city’s most talented designers of the future.
This unique exhibition showcases the talents of six up and coming designers to watch who are creating buzz among London’s fashion circles. Participants include: Alice Overington, who specialises in voluminous silhouettes; Flaminia Saccucci, a print designer for Givenchy whose collection features vibrant colours; Nova Chiu, a London trained Chinese designer who is taking traditional Chinese ethnic elements to a whole new level; Phoebe English, a master mixologist known for her monochrome palette and rich textures; Tessa Edwards, who has been gaining recognition for her provocative silhouettes and versatility; and finally Yi Fang, whose collection features clean designs and an understated silhouette.
JOYCE has also invited London-based illustrator, Zoe More O’Ferrall, to create unique artwork for the project. This will be displayed throughout the store alongside each designer's collection.
The installation will be displayed at JOYCE Central, The Lee Gardens and Pacific Place.