Throughout DRESSCAMP SS13 collaboration with the Italian athletic brand “lotto,” DRESSCAMP has proposed sportswear that is simultaneously not sportswear at all, a style with values that transcend categories. It is a collection which sparkles gorgeously in its liberal use of neon-colored bonding, vibrant bold colors and prints, and metallic colored items - all of which express a simple but bold, playful and cool spirit.
Toshikazu Iwaya was the first creative director of DRESSCAMP when they launched their first Spring Summer Collection in 2003, receiving major acclaim for showing vivid colors and prints that have never been seen in Tokyo fashion scene.
Besides the exciting venture in DRESSCAMP has also Toshikazu been appointed as the creative director of ONITSUKA TIGER and Top Impact Line and had creative collaboration with international brand names such as PIAGET, Timberland and M.A.C. among many others. Having left DRESSCAMP in 2010, Toshikazu is now home launching this splendid sportswear collection with lotto. DREESCAMP Spring Summer 2013 collection is now available at JOYCE, Pacific Place.
Since its debut in 2002, DRESSCAMP has been presenting novel collections with a characteristic use of color, making the best use of material print, with original decorativeness, powerful and delicate dresses in the genre of couture-classic. DRESSCAMP often collaborates with top-brands from around the world in order to offer authenticity and high quality. Since starting their collections based at AT ONE'S INC., DRESSCAMP has become one of Japan's well-known brands.