DISCOVER EXCLUSIVE COLLECTIONS ONLY ON JOYCE.COM

May 25 2012

JOYCE has collaborated with nine up-and-coming international designers on worldwide exclusive collections, ranging from couture-worthy evening wear and wardrobe staples, to fur and handmade accessories.

This exciting online project was conceived by JOYCE with nine of our favourite young labels, including Charles Frederick Worth, David Koma, Heaven Tanudiredja, Piers Atkinson, Quentin Veron, Rad Hourani, Tsolo Munkh, Úna Burke and Yang Du. Each designer has created a special capsule collection featuring their signature pieces injected with a new colour palette, special cut or style exclusively for JOYCE.com. Although many of the designers are based in London and Paris, each boasts a diverse background making them a truly international cast of creative talents.

JOYCE visited all nine designers in their ateliers and showrooms to uncover their thoughts and inspirations behind each of the collaborations. When asked about her opinion on the project, Irish accessory designer Úna Burke said: “[JOYCE] is such an iconic shop, and the other designers who are participating are incredible as well!”

Burke’s armour-like leather belts and corsets in deep wine and mauve are decorated with intricate metal fixtures and are handmade in her cosy studio in south London.

Parisian furrier Quentin Veron also used plenty of metal hardware in his exclusive collection for JOYCE.com.

“I designed a [fur jacket] in black and white and JOYCE suggested I add purple and some spikes … it ended up very well. Purple fur is very Rock and Roll,” he says.

London-based designer David Koma first made his name with body-con dresses decorated with zip details. He took this idea a step further for JOYCE.

“This time we created zip prints which gave a lighter, more feminine touch to the collection, which I’ve combined with classic, bold David Koma shapes that I like. Two pieces have zip details, but this time the embellishments are detachable and multi-functional which is quite new for us,” he says.

Aside from a rock ‘n’ roll vibe, other designers have taken a more light-hearted approach, including Heaven Tanudiredja, who was inspired by a children’s cartoon.  “I watched the children’s film How to Train Your Dragon which I thought was really cute,” he says.  The results include dragon-inspired beaded necklaces and bangles that burst into multi-colours.

Chinese designer Yang Du has always been fond of cartoons so she re-envisaged her cartoon animal dresses with patchwork patterns.  “For me it’s very graphic rather than cartoony. I tried to capture the character of the images,” she explains.

Piers Atkinson also returns to collaborate with JOYCE for a second time with tongue ‘n’ cheek pieces such as a sparkly apple headpiece with an arrow pierced through it.  “I suppose I like kitsch and plastic and almost throwaway objects,” he says.

While some designers have taken a fun approach, others have referenced their tried and tested classics. Rad Hourani, a successful stylist-turned-designer, has re-visited his signature unisex shapes.  “It’s one of the more prominent characteristics in my work.  Another is versatility - you can style my clothes in any way you like,” he says.

Mongolian designer Tsolo Munkh has created a series of beautiful blue silk dresses that capture femininity.  “When JOYCE asked me to collaborate on this project they asked me to think about colour. For Mongolians, we respect, we pray, we look to the sky, to blue...this colour gives me strength, which is why I chose it,” she says.

Giovanni Bedin, creative director of restored couture house Charles Frederick Worth, preferred to choose pastels for his online collection.  “The inspiration is Marie Antoinette in the 18th century and the pastel colours that she liked such as lilac, dusty pink and delicate lemon, which we thought were a great idea for JOYCE,” he explains.

All nine exclusive online collections defy seasonal trends and offer a myriad of styles and designs, which will surely meet different wardrobe needs and tastes.