THE LAUNCH OF NEW WOMENS CONCEPT ‘JOYCE ICONICS’ FEATURES ANTHONY VACARELLO’S FIRST COLLECTION FOR SAINT LAURENT AND WORKS BY ARTIST QUENTIN JONES
Since the early 1970s, JOYCE has dressed members of the fashion elite, seeing over four decades of fashion enter and leave through the store doors. Based on a profound understanding of which pieces have lasted and withstood the test of time and trends, JOYCE ICONICS is intended to offer the definitive selection of pieces considered integral to any woman’s wardrobe.
JOYCE buyers have scoured show rooms to bring their customers quality items, cut and crafted from select materials, by the most respected brands and designers across the globe. Many of these are in fact reinterpretations of pieces that have undergone an evolution, a story JOYCE believes ought to be shared with all visitors to the store.
Intended as a permanent project that will feature a key silhouette each season, the launch of JOYCE ICONICS begins with the story of SAINT LAURENT and its classic “Le Smoking” tuxedo.
From 23 February 2017, JOYCE Central will host a celebration of Anthony Vaccarello’s first collection with SAINT LAURENT. Influenced by the tuxedo, and featuring The Heart Dress inspired by Yves Saint Laurent’s irreverent “Scandal” collection, Vaccarello emulates the house’s penchant for twisting bourgeois conventions with the effect of empowering the female form.
The display will be complemented by the works of much sought-after artist Quentin Jones who offers her own interpretation of SAINT LAURENT’s influence on women’s dressing and JOYCE ICONICS.
"I selected and created works which I felt celebrated Saint Laurent's irreverent viewpoint. I wanted a collection of images that sat beside the iconics collection being similarly classic and dissected, modern and timeless” explains Jones.
Visitors will be guided through the story of the classic ‘Le Smoking’ and its impact on attitudes towards women’s dressing by SCAD alumni Kimberly Nelson and Professor Robert Meeder’s insight and curation.
ABOUT SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.
Part of the Kering Group, the House kept true to its identity of absolute modernity and fashion authority. Under the creative direction of Anthony Vaccarello, appointed in April 2016, the House offers today a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear, under the “Saint Laurent Paris” logo.
ABOUT ANTHONY VACCARELLO
A Belgian national, Anthony Vaccarello, 37, has been Creative Director of his eponymous brand since 2009, which he founded following two years at Fendi. He has also spent three years at Versus Versace, first as an independent consultant designer and then as Creative Director.
A graduate of Belgium’s leading institution in arts and design La Cambre in Brussels, Anthony Vaccarello has long been recognised as one of the most talented, emerging creative minds of our time. He was the grand prize winner of the renowned Hyères International Festival of Fashion and Photography in 2006, and won the prestigious
ANDAM Fashion Award in 2011. Associated with his mastering of razor-sharp tailoring techniques, Anthony Vaccarello’s influences and references strongly recall the soul of the Maison.
ABOUT QUENTIN JONES
Quentin Jones is a director, illustrator and photographer whose films and images have appeared in magazines such as iD and Vogue. She has worked with Chanel, Louis Vuitton and Victoria Beckham to name a few. Having studied philosophy at Cambridge, followed by an MA in illustration at Central St Martins, her aesthetic is often described as a modern take on the surrealist tradition, realised largely through photomontage, loose paintwork, and dynamic video editing.