• Victoria Beckham visited Beijing for the first time and presented her eponymous label’s autumn /winter 2012 collection at JOYCE. Here she talks exclusively about her iconic style, lauded designs and growing business.

    It was one of the most anticipated events on Beijing’s fashion calendar this season. The ex spice girl–cum–footballer’s wife –cum– fashion designer embarked on her first China tour to meet and greet with the capital’s fashion lovers. As a devoted mother-of-four, Beckham also brought along her baby daughter Harper yet still managed to look impeccably chic in her own design matched with her signature sky-high stilettos. It seems that nothing is impossible for this stylish, successful and multi-tasking woman.

    “My first impression of Beijing is that women are fashion forward. They all look beautiful in my dresses and I can relate to them.”

    One can certainly feel her strong presence in the Victoria Beckham autumn/winter 2012 collection which combines an elegant and feminine silhouette with an injection of military toughness. Skin tight dresses in dense rib jerseys are cut below the knee and are decorated with new hardware such as visible zips, brass buttons and utility strapping. The diverse palette of khaki, tangerine and sky blue is mixed with black geometric lines to create a look that is modern and bold. There is an occasional preppy baseball collar to soften the look.

    “The collar is a detail that was inspired by looking at my sons in their baseball shirts. I get a lot of inspiration from my family, from real life,” Beckham explains with a smile.

    It’s this connection to the real world that makes her collection so charming. While most celebrity-cum-designers usually raise a few eyebrows, Beckham’s eponymous label has won critical and commercial acclaim since it launched in 2008 thanks to its chic wearability. She attributes this to the fact that she “stays true to herself.”

    “I’ve always loved fashion; it’s always been part of my life. I just want to design what I want to wear. I love being creative and enjoy looking at lovely things, it’s the best job! And I hope that through my design, I can empower women and make them feel confident.”

    By beating fashion darlings such as Tom Ford and Burberry at the British Fashion Awards, Beckham took home the prize for the “Best Designer Brand”. It proved that she is a talented designer and entrepreneur. She says it was one of her proudest moments.

    “We are such a small team and in amongst with amazing designers like Tom Ford, Stella McCartney and Christopher Bailey, the fact that we won, was very exciting.”

    So what is the secret behind her success?

    “To stay focused, try not to do too much and add to the business slowly. And I have to thank companies like JOYCE who have been so supportive since the beginning. It’s such a beautiful shop!” she says, pointing to the store around her.

    Judging from the excited faces lining up at the JOYCE in-store cocktail it seems that the Beijing customers are equally excited to meet with the designer.

    “My first impression of Beijing is that women are fashion forward. They all look beautiful in my dresses and I can relate to them. I’ve only been here for a few days so haven’t done enough, just a bit of shopping but I would definitely like to come back.”

    As a trained veteran who once took the music world by storm, and is now conquering the fashion business, what advice can this red carpet regular give us regular folk?

    “I try not to wear things that are too complicated. Of course there are moments when I look back the past and just cringe, but we all grow up and learn from it. I’m respectful to my past but we change and keep evolving. I’d say dress appropriately. If you have your legs out then you should keep your top half away. If you’ve got your top half out, then you should put your legs away. Don’t get it all out at the same time because it could get a bit scary.”

    Wise words.