Joyce Group and Thom Browne New York are pleased to announce the opening of the designer’s first flagship boutique in Greater China at Hong Kong’s fashion hub On Lan Street on 20 April 2015.
Located in the Hong Kong’s Central business district on 18 On Lan Street, the 2,200 sq ft boutique is designed by Thom Browne and realized by Studio Mellone based on the designer’s original store in New York. Composed of three-levels, the boutique features a glass ‘box’ enclosed staircase veiled with white blinds that weaves back and forth to connect the floors, housing a full range of the men’s collection including shoes and accessories.
Inside, the boutique environment evokes not that of any retail space but rather an office from the late 50’s early 60’s with the poured Terrazzo floors, grey marble clad walls, Browne’s signature window blinds, simple fluorescent lighting and carefully chosen continental mid-century furniture by the likes of Paul McCobb, Edward Wormley, Pierre Jeanneret. The ground floor, which has a lobby-like feel, will have very minimal to no merchandise and will house a small lounge area with a Gio Ponti-style bar and stools.
Address: Shop 1, G/F, 18 On Lan Street, Central
Tel: 2285 9002
Open daily from 11:00 – 20:00