The Marni pop up flower market

24 Sep 2014

  • During Milan Fashion Week, Marni Prisma launched its year-long celebration of the house’s 20th anniversary with the opening of the Marni Flower Market, which was set up in the Rotonda della Besana.

    Director of Marni’s special projects and daughter of Consuelo Castiglioni, the brand’s creative director, Carolina spoke to Joyce.com about the project:

    “We would like to encompass the many facets of Marni in this series of projects. First off we present the flower market. My mother loves walking the flower markets because the flowers are so fresh, vibrant, colourful and full of spontaneity, very much part of Marni’s DNA.”

    The event was held one afternoon and open for all Milanese citizens and fashionistas who were in town to attend the shows. The Rotonda was dotted with little house-shaped flower stalls, alongside the flowers held gardening related products in limited edition collections, and a workshop for children - an active collaboration with the MUBA - Museo dei Bambini di Milano.

    Visitors from all walks of life brought home a unique souvenir from the one-off event: pvc vase holders in different sizes decorated with Marni archive prints; Marni Flower Market shopping bags; printed Japanese porcelain pots containing seeds of a flower; canvas aprons decorated with archive prints.

    The project also reaffirms Marni’s commitment to charitable initiatives. Some of the special products included new editions of the animal-sculptures and gardening cotton aprons were hand crafted and painted in Colombian and Zambia. A part of the proceeds from the sale of limited edition products will be donated to The Vimala Association (www.ass-vimala.org).