This winter sees Joyce celebrating the festive season amidst the backdrop of a Viennese Christmas. The famous Austrian city, renowned for its architecture, squares, and holiday markets, is brought to life in Joyce stores across Hong Kong. Joyce Lee Gardens and Joyce Pacific Place have both joined in this thoroughly European aesthetic, with a number of Austrian exclusives this winter.
Both stores will feature the magic touch of esteemed Austrian artist Gudrun Kampl. Born in Klagenfurt in 1964, Kampl wowed her mentors at scholarships in Paris, New York, Brazil and India, and has become noted for her design ethic that focuses on the function and material of human bodies and clothes within the context of identity, skin, and wrapping.
For Joyce Lee Gardens and Joyce Pacific Place, Kampl has transformed our stores into magical winter wonderlands that dazzle with art installations and pieces that have never been seen before. Exclusive to both stores, will be special editions of Kampl’s work Amor, displayed in our store windows and made out of the sultriest of all materials: velvet. A favourite fabric of Kampl, velvet is used purely for seduction – the intimacy and familiarity of fabric and fashion is one shared by Joyce aficionados across the city.
Kampl’s use of transforming materials into forms has existed for centuries, and materials commonly regarded as raw, ugly, or natural and feminine are the cornerstones of her iconic style. Clothes, fabric, and fashion are an authentic testament to the human body, because they are regarded as the closest witnesses of physical contact. Kampl’s highly meticulous craftsmanship can be compared with contemporaries Annette Messager and Rosemarie Trockel.
While all of our art is sure to inspire store-goers, it’s still the season of giving – and at both our Joyce Lee Gardens and Joyce Pacific Place stores, we’re offering an exclusive selection of products emblazoned with that most famous of all Austrians: the great composer, Mozart. The items are designed and created by art retailer Society6 and include cushion covers (HK$380) and iPhone cases (HK$350) – each features a renowned portrait of Mozart, but with a modern, almost rock-and-roll touch, be it a David Bowie-like bolt across his face or steampunk-inspired aviator goggles.