Joyce is delighted to support for the second consecutive year the International Woolmark Prize - a global platform for young and promising designers to showcase their talents on designing with the medium of wool.
Bartley Ingram, Head of Art & Creative at Joyce, joined an international panel which was comprised of Angelica Cheung, Editor-in-chief Vogue China, Simon Lock, CEO The Lock Group, Christian Wijnants, International winner of IWP 2012/13, and Kevin Carrigan, Global Creative Director, ck Calvin Klein, Calvin Klein Kean and Calvin Klein at the W Hotel Hong Kong to select the Asian representatives from 10 promising talents across the continent. After much deliberation, they agreed the award should go to ffiXXed for their stunning wool dress which was inspired by a rug.
Bartley Ingram commented: "The winning team did the best all around presentation. They really put together their ideas in a way that was clear to understand. Not only was their use of wool very modern, they created a very fashion forward capsule collection. And their business sense and explanation of the commerciality of their garment really put them in the lead.”
ffiXXed won a financial contribution of AUD50,000, plus the opportunity to represent Asia and compete in the international final competition, which will take place in Milan in February 2014. For the next six months, the designers will be required to develop a capsule collection in Merino wool and compete with the other five finalists from across the globe. The international winner will be awarded an additional AUD100,000 and the opportunity to be stocked in the most prominent retailers of the world, including Joyce – China, Harvey Nichols – London, Saks Fifth Avenue - NY, 10 Corso Como – Milan, David Jones – Sydney and My Theresa – Germany and online.