This Chinese New Year of the Monkey, JOYCE looks to the future with a contemporary take on the coming years’ Chinese zodiac. Partnering with artist Tadaomi Shibuya, JOYCE unveils a futuristic graphic representation of a master of the jungle.
Renowned artist Tadaomi Shibuya is no stranger to the fashion industry, having been recently commissioned to reconceive the Givenchy House Crest. Born in Yokohama Japan, Shibuya has representing countless major fashion brands and icons of the music industry. His work displays a distinctly urban, sci-fi, mechanical, feel that never fails to refresh and give classic imagery a contemporary lift. With his use of straight, direct lines Shibuya creates a sense of strength and balance – an ideal sentiment to carry over to the coming New Year.
Shibuya’s eye-catching imagery graces the windows of the JOYCE stores, brightening doorways and welcoming our valued customers to the Chinese New Year of the Monkey.