Joyce is pleased to announce the opening of the Stella McCartney second freestanding location in Hong Kong at Ocean Centre, Harbour City. The new 100 square meter store at the 1st floor of the mall reflects the world of Stella McCartney within an intimate, personal and architectural atmosphere; carrying the brand’s luxury women’s ready-to-wear, accessories, kids, lingerie and fragrance collections.
The new shop mirrors the Stella McCartney store design concept with a 3 dimensional rhombus recyclable glass block façade flanked by 2 display windows. Introducing a new flooring design, a concrete slab floor with calacatta marble and carpet inserts guides the customer through the stone’s interior. Brass and steel linear rails fixed into walls finished in an array of textures display Stella’s ready-to-wear designs that famously play on hard and soft, masculine and feminine. Handbags including the popular Falabella are merchandised on a block relief wall. For the kids collection, the sculptural brass rail installations are reworked into vibrant primary pop colours with rubber shaped ball accents to express the fun, modern and playful collection which include “mini me” versions of styles from the women’s collections. Completing the space, playful fitting rooms feature perspex pendants in bright colours and abstract shapes.
131 Ocean Centre, Harbour City
Tsim Sha Tsui, Kowloon