SPRING/SUMMER 2011 NEW BRANDS AT JOYCE

29 Mar 2011

  • JOYCE brings in exciting new additions this Spring/Summer 2011 season, including Hakaan, House of Worth and Emilio Pucci.


    EMILIO PUCCI
    Pucci’s illustrious history has always been intertwined with the rich and famous and the Italian Dolce Vita of the 1950s. But for spring/summer 2011, creative director Peter Dundas proposes a collection dedicated to the voyager of the Florentine Maison. Crisp cottons, feather-light silks and liquid jerseys are all washed to feel like sun-dried favourites, desirable and luxurious. Blues and whites of Greek Cycladic architecture accented with handcrafted sandals in sun-darkened natural tans and browns, embellished with turquoise and lapis stones.
    Traditional Pucci prints are vamped up in shades of blue on fringed leather jackets and Boho-inspired, ruffled lace-up blouses. Dresses are sexy and include body-conscious backless minis featuring mirrored appliqués and ribbons, or pleated chiffon gowns that are elegant and chic.

    HOUSE OF WORTH
    Charles Frederick Worth was known as the founding father of couture and established his maison in Paris in 1858. Today his legacy continues under Giovanni Bedin, an Italian designer who has worked alongside design greats including Karl Lagerfeld and Thierry Mugler.

    Featuring beautifully hand crafted pieces, Worth’s latest collection draws inspiration from the brand’s heritage and archives. The result is modern, wearable couture that also encapsulates Worth’s signature elegance and glamour. In addition to ready-to-wear, the maison will launch a collection of lingerie and couture jewellery later this year

    The current spring/summer collection is inspired by a private collection of Worth gowns, and features hand embroidered dresses featuring butterflies, bats, bees, lovers’ faces and flames of passion.

    HAKAAN
    One of London’s edgiest fashion labels, Hakaan was launched last year by London-based, Turkish designer Hakan Yildirim and has quickly become a favourite with editors and fashionistas including Madonna and Marisa Tomei.

    Yildirim studied at Mimar Sinan Fine Arts University in Istanbul and was awarded the young fashion designer prize by the city’s Textile and Apparel Exporter Association. He worked for several Turkish designers before moving to London and partnering with acclaimed fashion photographer Mert Alas, now the brand’s creative director.
    Since it debuted at London Fashion Week in September 2010, the brand has won the prestigious ANDAM fashion Prize in Paris. For spring, Yildirim continues to develop his modern ultra-fitted silhouette with super-tight catsuits and minidresses with cut-outs.