Whether you’re back home or at the office after the holiday season, there’s no reason to let the dreary weather and the mundaneness of everyday life dampen your spirit. Joyce has been transformed into a stylish airport, where you can check in and depart on a Spring Summer 2015 fashion journey. Colourful blocking patterns, laid back sporty elements, vivid floral prints and romantic lace work are all on display at the “Departure Hall”. All the pieces are tightly edited from the most coveted brands of this season, including Altuzarra, Dries Van Noten, Marni, Sacai, Stella McCartney, Emanuel Ungaro and many more.
While you’re admiring the latest Spring Summer 2015 designs and pondering which new outfits to where at what, we highly recommend you to check out the “departure sign board” for some inspiration. The LED lights on the board that spell Sacai, Rick Owens and Thom Browne on “On Lan Street” are flashing and saying “arriving soon”. Joyce has taken the bold step of acquiring a new footprint on On Lan Street, Central, with the aforementioned three brands as three stand-alone shops. It’s going to be the Spring Summer most anticipated fashion destination. Watch this space.