SHARING THE JOY IN-STORE CHRISTMAS ACTIVITIES AND A CHARITY PROJECT

05 Dec 2011

  • To ring in the festive season, JOYCE is spreading the joy with a unique charitable project that gives back to the community while creating a fantastical Christmas wonderland in store.

    In partnership with the Changing Young Lives Foundation, children from China and Hong Kong were asked to capture their joyful memories of Christmas in a series of drawings and share exclusively with JOYCE. This artwork will then be transformed into JOYCE’s packaging and holiday cards during this special period (from now till December 31). To complete the perfect Christmas experience, a series of carolling events will also be held in store featuring the vocal talents of local students.


    Also guaranteed to put a smile on adults and children’s faces, is a special holiday collaboration with Spanish confectioner Papabubble. In the spirit of giving back, the sales will be donated to the Changing Young Lives Foundation to benefit those in need.


    About the Changing Young Lives Foundation

    Changing Young lives Foundation (CYL) is a long established local charity, with a focus on helping underprivileged children. The heritage goes back to 1950, CYL mission is to identify underprivileged children, youths and their families in Hong Kong and the Mainland and change their lives for the better. CYL shall support them and inspire them towards a better life through education, development, participation and protection programmes, in order to nurture the mind, body and spirit. In 2009, CYL set up children and youth learning centre in Pak Tin Estate. Part of our learning Centre is registered as a school.