Fashion is blooming at Joyce’s flagship boutique in Central, which was transformed into an intimate secret garden exclusively the spring/summer 2014 private preview. The bi-annual private preview reveals the season’s hottest trends, styles and accessories and is a must for the region’s fashionistas. For this season, Joyce has invited Japanese artist Kengo Kito to create a series of unique floral installations for the store and windows, bringing this style oasis to life.
Selected VIPS, guests and media were invited to discover the latest collections by Joyce’s stable of brands including Alexander McQueen, Alexander Wang, Balenciaga, Christopher Kane, Dries Van Noten, Dsquared2, Etro, Gamme Rouge, Giambattista Valli, Givenchy, Haider Ackermann, Jil Sander, Lanvin, Manish Arora, Mary Katrantzo, Marni, Mihara Yasuhiro, Oscar de la Renta, Peter Pilotto, Rick Owens, JOYCE by Romeo Gigli, Sacai, Saint Laurent Paris, Stella McCartney, Toga, Thom Browne, Victoria Beckham and many more.
They also took part in a fun floral jamming workshop where they learnt to make creative floral bouquets using unexpected objects like a teacup and saucer.