RELAUNCH OF PACIFIC PLACE CONCEPT STORE

28 Sep 2016

The JOYCE team presents their interpretation of individual brands by creating dedicated sets for select brands. Vetements, Undercover, Rick Owens, sacai and Dries Van Noten are each housed in custom made zones with unapologetic design and independent character. The daring interior architecture of the space is a JOYCE statement and celebration of independence.

The industrial and somewhat sterile fixtures suggest a laboratory concept in which to experiment with and display emerging brands alongside more established brands. New inclusions in the JOYCE offering such at Richard Malone and ALYX sit next to long-supported designers such as Raf Simons, Maison Margiela and Alaia.

The directional assortment of ready-to-wear is complemented by the JOYCE accessories and fine jewellery range, available exclusively to JOYCE Pacific Place.

Recognised for their visionary selection and cultivation of independent brands and designers, JOYCE relaunches the new Pacific Place concept store to house a range of standout menswear and womenswear collections.