Raf Simons x Sterling Ruby Pop-Up Project

11 Sep 2014

Raf Simons’ Autumn/Winter collection is an interesting and ground-breaking collaboration with his long term friend, artist Sterling Ruby. In tandem they conceived the idea and contrived the entire collection together. Based around the dynamic “paint splash” print of the collection, Joyce has purpose built and designed a special pop up store in our Central store to celebrate this unique fashion-meets-art collection.

​Simons and Ruby met nine years ago and contemplated the idea of effecting a collection from their strengths. Both feel deeply connected with music, art, textiles and fashion that it only made sense for them to mix, then extract the complimentary parts for this collaboration. In this collection, the key elements are underpinned by a vibrant colour palette with unique patchwork. This artistic look with a street attitude refers to the way youth culture groups such as London students in the 80’s, sewed collages onto their t-shirts way back in the good old days. Today this theme has been played out across tailored shirts, sweaters and oversized coats.

To help our customers envisage Simons’ vision, the Raf Simons’ team hand-picked 29 archive pieces from 1998-2014. These will be displayed in the pop-up store. Slogan jerseys, multi-pocketed parkas and double breasted hoodie windbreakers all reflect Simons’ signature style — referencing of sports and youth culture, a mini-retrospective on Simons’ developments on aesthetics.​