Raf Simons for JOYCE FW15

03 Nov 2015

Raf Simons collaborates with JOYCE to bring Hong Kong customers an exclusive range from his FW15 collection

Independent designer Raf Simons continues to break the mould with his exclusive range for JOYCE. The collection harks back to his early years at design school: a time of new beginnings and creative freedom, particularly significant after his recent career-changing announcement of his decision to dedicate his time to his own brand and personal life.

The designs display an element of care-free retrospect for Simons, directly referencing the traditional rite of passage for Belgian first-year design students. This “baptism” involved wearing white lab coats on which senior students would scribble and scrawl. The hand-written detailing on each piece of this collaborative collection are inspired by the music and typical youth culture language of the time.

The Raf Simons for JOYCE range will be available in JOYCE Central, JOYCE Pacific Place and JOYCE Harbour City from the 29th October 2015.

About Raf Simons

Born in Neerpelt, Belgium in 1968, Raf Simons graduated in Industrial Design and Furniture Design in 1991 and began working as a furniture designer for galleries and private interiors. Under the guidance of Linda Loppa, head of the Fashion Department of the Antwerp Royal Academy, he decided on a radical change in career path, becoming a self-trained menswear designer in 1995 and launching his Raf Simons label.

Simons’ first decade in the industry was highly acclaimed, earning him first prize Swiss Textiles Award in November 2003. Named Creative Director of Jil Sander (menswear and womenswear) in July 2005, until his exit in 2012. That same year, he took up a position as Creative Director of Christian Dior for women’s Haute Couture, Ready-to-Wear and Accessory collections.

On October 22, 2015, Raf Simons’ amicable resignation signaled an end to his three and a half year stint at the brand. "It is a decision based entirely and equally on my desire to focus on other interests in my life, including my own brand, and passions that drive me outside my work" stated the designer.

Fashion show and backstage photos by Filep Motwary

Styling Photography: Fione Torre

Creative Direction: Sylvain Claverson of Spleen Factory

Styling: Lucienne Leung-Davies