Loewe pop up store at Joyce Central

16 Apr 2015

  • The Loewe Autumn Winter 2015 collection is now showcasing at Joyce Central — straight off the runway of the Paris fashion week.

    Joyce is proud to welcome and host Loewe and its creative director Jonathan Anderson, to Hong Kong. The Northern Irish designer finds 2 days for Joyce Hong Kong in his busy work schedule, which comprises of juggling time between his London, Madrid and Paris offices, with the additional obligatory travel to his shops and clients. He will be in store to explain his latest collection for Loewe to the media and Joyce’s VIPs in person.

    Anderson stays true to the essence of the Spanish luxury leather goods company. In the menwears collection, luscious shearling coat, double faced cashmere jumper and buttery soft nappa jackets in natural forest greens and brownie rusts, are accentuated by saffron and mustard yellow separates. As for the counterpart – womenswear - disorienting graphics, vibrant metallic, lame in suede and patent leather outerwear have created a whole new genre: hipster-luxe. Both collections offer structured yet relaxed silhouettes such as tunics, duffle coats and languid wide-legged trousers. Anderson is redefining luxury by combining prestigious materials with comfort and attitude. Anderson said,

    “The Loewe customers are confident who know what they want, they are very well- travelled and culturall.”

    Address: G/F, New World Tower, 16-18 Queen’s Road Central, Hong Kong
    Date: From 14th April – 30th April, 2015
    Opening Hours: 10:30AM – 07:30PM