JUUN.J PANDA – A POP-UP STORE AT PMQ

All of Hong Kong is anticipating meeting the arrival of the 1,600 Panda Project around the city. The troop of the customised papier-mâché bears has arrived at the creative hub of the newly metamorphosed PMQ after a 2-week Hong Kong tour. Joyce is proud to partner with the Korean designer Juun. J to create a range of products with a panda motif. The exclusive collection is now available in Joyce Cares, which has been transformed into a Juun.J pop store at PMQ.

“Panda is such a cute and lovely figure. It is like a cherubic kid that inevitably makes you smile. Of course, it is an animal that signifies China.” Juun.J described his love for Panda.

The 1,600 Panda Project is a collaborative project by French artist Paulo Grangeo and WWF (World Wildlife Fund). Its aim is to raise awareness of the effect which human activity is having on the environment. Each bear is made of recycled materials and represents one of approximately 1,600 pandas, which are currently surviving in the wild.

Joyce Cares is a unique sustainability platform aimed at nurturing upcoming artists and designers, with the motto of “We Share, We Care, We Contribute". To echo with the project, the Joyce Cares space will house the Juun.J pop up store and feature a series of fashion and lifestyle items which have been created by the designer and printed with the panda graphics. Juun.J explained why he’s excited to participate in this project.

“The fashion world currently focuses more and more on Asian artists and market. Joyce commits on social responsibility in Hong Kong and China is very meaningful and admirable. PMQ, a hub for “design-preneurs”, can attract attention from art and fashion world and will play a more significant role in the future. The combination of the two creates a great place for artists like me who always strive for new inspirations.”

The collection will include items such as an umbrella, clutch, tote bag, candle, notebook and the official T- shirt. A portion of the sales will be donated to WWF (World Wildlife Fund). They reflect Juun. J’s signature street aesthetics with a high fashion approach. A new interpretation of his fashion design philosophy on accessories and lifestyle products.

“It is utmost important to express consistency in identity or philosophy whether it be one’s style or brand. Reinterpreting that already exists in different perspective to recreate something totally original is not easy or short process, but it is the most important phase to express Juun.J’s consistency.”

The “1600 Panda Project” exhibition and Juun.J pop up store at Joyce Cares are now at PMQ untill 31st July