Joyce welcomes the new autumn/winter 2013 season with the launch of its Style Icon social media campaign from September 1, 2013 to October 7, 2013.
Loyal fans and customers from all over the world are invited to visit Joyce’s dedicated minisite - style.joyce.com and upload photographs of their unique style, which will then be shared with the fashion community online. These images will be displayed in a virtual gallery, and participants who receive the most votes or likes each week will have the chance to win a brand new wardrobe, along with a host of other exciting prizes including a trip to Paris Fashion Week next year.
A selection of images from the campaign and minisite will later be displayed as a part of an exciting fashion exhibition in both Shanghai and Beijing. On September 7, 2013 a cocktail will be held at the Joyce boutique in iAPM mall to launch the exhibition. The event will be officiated by TOGA designer Yasuko Furuta. The exhibition will continue until September 16, 2013. On September 13, 2013 the festivities will move to Joyce shop in China World in Beijing until September 22, 2013.
For more information please visit http://style.joyce.com