17 Jan 2012

  • JOYCE welcomes the new season with an exclusive private preview for specially selected guests, VIPs and Media on January 9 and 10, 2012. This bi-annual event gives customers the chance to pre-order the latest must-have pieces from the spring/summer runways, while immersing themselves in a world full of fun and fashion.

    Following previous presentations at The Factory in Wong Chuk Hang and The Pawn in Wanchai, this year’s venue promises to be the most exciting to date. JOYCE will take over two city blocks on Central’s Tai Ping Shan Street and Tung Street to transform it into an exciting fashion destination, complete with outdoor entertainment.

    Each shopfront will showcase the spring/summer 2012 collections of popular brands including Alexander McQueen, Balenciaga, Christopher Kane, Dries Van Noten, Dsquared2, Etro, Giambattista Valli, Givenchy, Jil Sander, Marni, Mihara Yasuhiro, Oscar de la Renta, Rick Owens, Sacai, TOGA, Vionnet and many more. As a keen supporter of emerging designers, JOYCE will introduce new labels including Aganovich, Dion Lee, Elena Dawson and Marques/Almeida.

    To complete the shopping experience is an outdoor street carnival featuring live music performances. Guests can also take part in a series of specially designed workshops where they can customize floral bouquets or have their caricature drawn by a special artist. Fashion/Shopping has never been so fun!