JOYCE celebrates four years at Plaza 66 in Shanghai with a new location and exciting makeover. To mark JOYCE’s 40th Anniversary celebrations earlier this year, JOYCE unveiled a whole new look and location (Shop 218) for its store at Shanghai’s popular Plaza 66 Shopping Mall. The 7,000 square foot multi-label boutique continues to provide customers with a unique edit of international designer brands and emerging designers from all over the world, covering men’s wear, women’s wear and shoes and accessories.
The design concept of the store combines intimacy and understated grandeur with an emphasis on contrasts. Rustic craftsmanship and sleek sophistication can be seen in the interiors. With its new look, JOYCE Shanghai is set to redefine the luxury shopping experience in China.