JOYCE PRESENTS THE GOLDEN NEEDLE EXHIBITION

28 Sep 2016

Presenting Hong Kong’s first immersive fashion exhibition celebrating designers and artisans who have been part of the  46-year history of JOYCE. A 3-day exhibition that brought a new, theatrical perspective to fashion in Hong Kong. “The Golden Needle” took audiences on a fashion journey through the mind of The Tailor, a fictional JOYCE alter-ego who allowed visitors a mind-expanding glimpse into her past, present and future. This parallel universe teetered on the cusp of genius and insanity, a winding pathway of disintegrating reality and enchanting demi-worlds, culminating at the heart of JOYCE.