JOYCE GENTLEMEN LAUNCHES WITH FAURÉ LE PAGE

26 Sep 2016

  • FRENCH HERITAGE BRAND FAURÉ LE PAGE NOW AVAILABLE EXCLUSIVELY IN THE NEW JOYCE GENTLEMEN AT JOYCE CENTRAL.

    One thing is for certain, the latest accessories brand to join the JOYCE Gentlemen curation is French, very French. With such a storied past, it’s no wonder Fauré Le Page is so staunchly patriotic. Founded in 1717, the family run brand was originally a firearms maker. So intricate and superior was their craftsmanship, they were commissioned to furnish aristocratic, royal and imperial clientele with arms, ceremonial swords and even forbidden dueling pistols. Their commitment to arming the French Revolutionaries secured their place in French history books. Today the house of Fauré le Page has left firearms behind, progressing from holsters and gun bags to bags and accessories, now with a somewhat more peaceful motto: ‘Armée pour Séduire” or “Armed for Seduction”.

    Encased in a specially commissioned gun cabinet display, complete with the gold-leaf Fauré Le Page crest, the selection of bags, wallets, folios and accessories are available in six signature colours.

    Now available exclusively in the new JOYCE Gentlemen section of JOYCE New World Tower, Central.

    ABOUT FAURÉ LE PAGE

    In 1717 by Louis Pigny, a talented gun- and sword-smith from Normandy, set up shop in Paris near the Palais Royal, soon specialising in ceremonial weapons for Princes and Kings. Despite royal connections, the house aligned itself furnishing the revolutionary armies with weapons when the French Revolution exploded in 1789— a choice that surely contributed to its survival. Fauré was taken over by Mr. Pigny’s son-in-law Pierre Le Page, and several generations later by his descendant, Emile Henry Fauré Le Page, who gave the house its current name in 1865. Over the following century it became a household name.

    Fauré Le Page weapons were always presented in luxurious and intricate holsters or cases, from which developed an additional line of business — cartridge cases and pouches in highly resistant and waterproof waxed canvas or leather. As the years rolled by, weapons slowly disappeared from daily life. The last descendant of the founding family died in 1925 and the house was passed from buyer to buyer, until 2009. Mr. de Buffévent, a 10-year veteran of Dior, intrigued by a once-famous name with a forgotten history, purchased the house, closed its premises on the rue de Richelieu, and reopened in the rue Cambon, a few doors down from Chanel.

    After a successful rebranding, the house now it makes hunting-themed luxury leather accessories for both men and women.

    ABOUT JOYCE GENTLEMEN

    JOYCE Gentlemen is an entirely new addition to the JOYCE Mens offering. Located at the recently renovated JOYCE Central Lower Ground Floor, the corner is dedicated to dressing the Hong Kong sartorial community. With renowned tailors and suit specialists such as Cifonnelli and Cesare Atolini -- homes to the original bespoke Italian suits, Bigi ties and Bontoni shoes, customers will achieve the look of an effortless gentleman from head to toe. What is more, with Ten C outerwear, FTC cashmere and Maglia Francesco umbrellas they can look the part whatever the weather. Now with the addition of Fauré Le Page bags and accessories, JOYCE Gentlemen continues to enhance to their growing selection of hand-selected brands from across the globe.